In a world of endless digital noise and towering expectations, I'm committed to designing products that cut through the chaos. I create intuitive solutions that transform overwhelming tasks into manageable moments, helping people handle their online responsibilities efficiently and return to what matters most – living their lives beyond the screen.
Hi, I'm Sienna!
Where I'm from
I grew up in rural Australia with my folks, my brother, a dog, a cat, some chickens and a peacock. And the possom that occasionally made our shed it's home. We didn't have a television growing up but I clearly remember the excitement the day we unboxed our first colour screen apple macintosh.
What I used to do
My career days began in the Australian fashion industry. After moving to London, I continued on the fashion path, working with men's luxury tailoring and bespoke wedding dresses. After taking a career break to go backpacking I returned and took a quick restaurant job to tie me over and before I knew it I was managing operations for a fast-growing restaurant group in London.
What I do now
Today I work as a freelance designer in London, where I use my diverse experience, creativity and people focus and combine it with my human-centred approach to design and my love of technology to create reduce user overwhelm and create enjoyable digital experiences.
What I'm looking for
Working on a product where a user would be able to recommend it to someone by saying "it takes such a load off and genuinely makes my life easier."
When I'm not working you can find me
Feeding my family • Running • crafting (usually some kind of house decor item) • book worming • creating airbnb wishlists • travel planning
